Out of Network: Step by Step

Get a realistic breakdown of what out of network practices look like and what it takes to be successful in this model. Full description below.


UPCOMING COHORTS

Begins April 7, 2019

  • Instructor: Dr. Sarah Haran

  • $595

Quantity:
Register for April Cohort

Begins July 29, 2019

  • Instructor: Dr. Sarah Haran

  • $595

Quantity:
Register for July Cohort

DESCRIPTION

The traditional physical therapy model is on its way out. After seeing the writing on the wall, Sarah opened Arrow Physical Therapy in Seattle, WA and now consults with others who have ambitions of doing the same. Those interested in this course have the foresight to understand why a cash-based or out-of-network model is the best choice for many patients and practitioners.

This 8-week course aims to provide students with an outline of why and how this can be achieved without offering empty promises of success or solutions.  Our goal is to give you a realistic breakdown of what these sort of practices look like and what it takes to be successful in this model.

We will cover

  • Why this practice model works

  • When/where this practice model may not work

  • How to get started

  • Marketing strategies

  • Admin processes

  • Legal information to be aware of

  • Patient relationships and managing those tough conversations

  • Niches and specialties that can help these practices thrive

  • Finances

  • Branding

  • Location: travel/in-home, in-gym, brick and mortar clinic space, virtual

  • How to handle Medicare, worker’s comp, & motor vehicle patients

  • Resources and suggestions for products and processes to use


OBJECTIVES

At the end of the 8 weeks, students will:

  1. Have an understanding of how this practice style can work and which situations are best suited for it. Similarly, where it would not be ideal in the current healthcare environment

  2. Have an understanding of basic legal and business requirements for starting up and running a cash-based or out of network clinic.

  3. Understand the basic administrative steps to take in starting up a cash practice from business licensing and intake forms to deciding on scheduling programs

  4. Be aware of the cash practices in their area and map out the data for each: visit price, patient type, marketing strategy, other cash services offered, etc

  5. Conceptualize a marketing strategy that involves direct marketing to patients through social media, blogging, and networking in niche communities

  6. Understand what is important in a website and how to be transparent about cash-practice without turning customers away

  7. Understand what is important with social media and who your different audiences might be

  8. Have a mock discussion with a “prospective patient” who is interested in the service but would “rather use insurance” in order to practice converting this prospective patient into a paying patient


FORMAT

All content (videos, resources, etc) is delivered through our online learning platform with discussion facilitated through a private Facebook page.  Live video conference calls take place each week to discuss that section's content and dive deeper into the material.  Attendance at these live sessions is certainly encouraged but not mandatory as all sessions are recorded and made available to be viewed whenever is convenient for the learner.  At no point throughout the class is it mandatory that you are available at a set time, so there should be minimal interruption to your work and life schedule. 


FACULTY

  DR. SARAH HARAN, PT, DPT, CF-L1

DR. SARAH HARAN, PT, DPT, CF-L1