The traditional physical therapy model is on its way out. After seeing the writing on the wall, Sarah opened Arrow Physical Therapy in Seattle, WA and now consults with others who have ambitions of doing the same. Those interested in this course have the foresight to understand why a cash-based or out-of-network model is the best choice for many patients and practitioners. This 8-week course aims to provide students with an outline of why and how this can be achieved without offering empty promises of success or solutions. Our goal is to give you a realistic breakdown of what these sort of practices look like and what it takes to be successful in this model.
We will cover
Why this practice model works
When/where this practice model may not work
How to get started
Legal information to be aware of
Patient relationships and managing those tough conversations
Niches and specialties that can help these practices thrive
Location: travel/in-home, in-gym, brick and mortar clinic space, virtual
How to handle Medicare, worker’s comp, & motor vehicle patients
Resources and suggestions for products and processes to use
At the end of the 8 weeks, students will
Have an understanding of how this practice style can work and which situations are best suited for it. Similarly, where it would not be ideal in the current healthcare environment
Have an understanding of basic legal and business requirements for starting up and running a cash-based or out of network clinic.
Understand the basic administrative steps to take in starting up a cash practice from business licensing and intake forms to deciding on scheduling programs
Be aware of the cash practices in their area and map out the data for each: visit price, patient type, marketing strategy, other cash services offered, etc
Conceptualize a marketing strategy that involves direct marketing to patients through social media, blogging, and networking in niche communities
Understand what is important in a website and how to be transparent about cash-practice without turning customers away
Understand what is important with social media and who your different audiences might be
Have a mock discussion with a “prospective patient” who is interested in the service but would “rather use insurance” in order to practice converting this prospective patient into a paying patient
All content (videos, resources, etc) is delivered through our online learning platform with discussion facilitated through a private Facebook page. Live video conference calls take place each week to discuss that section's content and dive deeper into the material. Attendance at these live sessions is certainly encouraged but not mandatory as all sessions are recorded and made available to be viewed whenever is convenient for the learner. At no point throughout the class is it mandatory that you are available at a set time, so there should be minimal interruption to your work and life schedule.
Dr. Sarah Haran has been practicing in Seattle since 2007 and is now the owner / operator of Arrow Physical Therapy, an out of network cash based clinic. Clinically, Sarah has a particular interest in treating conditions of the hip and pelvis such as femoroacetabular impingement and labral tears, but also enjoys treating orthopedic injuries of the shoulder, neck, knee, foot/ankle, jaw and spine. In addition to running Arrow, Sarah coaches at Ballard CrossFit where she has become a trusted resource for their athletes.