In Las Vegas ONLY: Special guest Paul Gough will present on Friday from 3-7pm on LEAD GENERATION.  Learn how to leverage social media and more to create awareness of you and your clinic!

Course Description

Healthcare is shifting to value over volume. This value will be measured by clinical outcomes and the patient experience within the healthcare setting. This class is designed to improve your ability to deliver optimal outcomes for patients with low back pain while simultaneously maximizing the consumer experience. This 2 day course will focus on current best evidence in the treatment of low back pain with a special emphasis on manual therapy interventions, key conversations during course of care, and critical business principles. Specifically, we will use a case example to illustrate how high quality physical therapy evaluation and treatment of back pain coupled together with essential customer service domains including marketing, communication, therapeutic alliance development, and transparency creates a highly valued product. This course has been designed to cover the topics as they are encountered in real time beginning with initial point of contact to clinic marketing outreach and concluding with discharge and follow up correspondence. Improving the business side and better understanding the conversation that occurs during the physical therapy examination along with the treatment skills will result in higher perceived value allowing clinicians to demand greater payment in today’s competitive healthcare market.


Friday 3pm-7pm PAUL GOUGH (Lead Generation - opening the floodgates to new referrals)

Saturday 8am - 5:30pm JEFF MOORE AND JERRY DURHAM (The Patient Experience)

Sunday 8am - 4:00pm JEFF MOORE AND JERRY DURHAM (The Patient Experience)



Jerry Durham

Co-Founder of San Francisco Sport and Spine now with 4 locations Jerry has extensive experience in all things private practice physical therapy. Jerry is arguably the best known physical therapist in the country on social media thanks to years of targeted brand building (contact jerry:

Jeff Moore

Fellowship trained physical therapist, Faculty member for Evidence In Motion, and founder of Institute of Clinical Excellence. Jeff has almost a decade of outpatient practice and years of teaching experience at graduate and post graduate levels. (contact jeff: